Why Martechniques

At a local art show, I ask a vendor how she is marketing her products and services. She says through vending, social media, and word of mouth. Genuinely curious, I ask, “Is it working?” To my dismay, not too much. It was disheartening because this individual offers services that many people can benefit from, including healing retreats for women. As we exchange social media information, I learn she has multiple accounts launched–just tryna see which one hits. 

Raise your hand if you relate.

This issue with social media

So what’s the issue? If you ask ME (a single blip in this universe), putting all marketing efforts into social media feels like today’s version of selling out of your trunk. There’s NO SHAME, but chances are you’re reaching and wasting energy on people who don’t fit your target demographic. Or maybe you are, but they aren’t converting to sales. 

(If you’re one of the unicorns–or mermaids–that have created a booming business with social media alone, tell the people your ways in the comments below)

That’s why we at Martechniques are so passionate about the omnichannel approach. 

WTF is “omnichannel?”

Before we go forward, let’s define “omnichannel.”
According to Hubspot, omnichannel is a lead nurturing and user engagement approach in which a company gives access to their products, offers, and support services to customers or prospects on all channels, platforms, and services.

According to Martechniques, it’s a bit simpler than that. The prefix “omni” comes from the latin word meaning “all.” So it’s essentially all marketing channels coming together with a cohesive message or offering. 

Simply put: your marketing should be the same across all platforms to help burn your brand into your audience’s memory. This includes (but not limited to) imagery, colors, language and messaging.

Small businesses, creatives and solopreneurs often have a hard time grasping this concept. Or they understand but have trouble conceptualizing the best strategy and implementing it. Whatever it is, it’s valid. 

Community Cares

Small businesses and grassroots organizations are the backbone of our communities and they’re run by the people making up the bones.

Need help understanding how? Here you go. 

• Full-time activist dedicating their life to local issues that impact the collective
• Stay-at-home parent trying to make extra income for a family vacation
• Techie hit by the lay-off waves and eager to bring their expertise to the community
• Immigrant who came to the US for a better life and found it isn’t what they imagined and need to make more money to support again…their family
• Mom-and-Pop restaurant providing jobs and serving their community cultural cuisine
• Boutique store looking to showcase local creatives, vendors
• Full-time college student trying to make extra income to survive
• Creative wanting to share their life’s work with others
• Single parent trying to make ends meet
• Formerly incarcerated person doing everything possible to turn their life around and getting rejected interview after interview
• Veteran coming back home with an injury and having a difficult time finding work that doesn’t require physical labor with trash pay
• Neurodivergent person recovering from workplace trauma but doesn’t qualify for disability
• Individual working day in and day out to transcend generational trauma and needs a mini break to just be

You get the picture.

If they flourish and grow, they’ll be able to provide jobs in the local community and care for their loved ones! 

👏🏾👏🏻👏🏿👏👏🏽👏🏼

Think about it. We have many big box companies permeating our communities and sure, they may be cost efficient and provide jobs but if you get down to the nitty gritty, here’s the truth: they are cost efficient because they take from the workers who keep it all running and give most of the moneys to the owners, executives and investors. Many people working at these companies are working overtime to merely survive, lack insurance, and I’m sure you know the rest… 

So, why keep an eye on Martechniques?

Yes, marketing is hard and often the last thing small businesses and brands want to invest time and money in. However, it’s necessary to succeed; to help these courageous and brilliant people thrive versus merely survive. 

That’s why Martechniques has been brought to be. To offer free guidance helping folks join in on healthy competition and as they become profitable, connect them to the best marketers and creatives that can help take a load off.

Connecting communities one puzzle piece at a time. 

We’re also on a mission to provide free marketing campaigns for local grassroots organizations in alignment with our values! We’ll share that plan and process soon.  🤐

P.S. @ tech companies–we haven’t forgotten about why we put the technology in our engine! Thankfully many brands have claimed solidarity with many of these underserved communities and have made a promise to do their part to be more inclusive. If this is your company, look out because we can’t wait to partner with you too 😉